About ClickSnappy
Transparent local SEO for Cheshire service businesses
ClickSnappy exists to give Cheshire trades and service businesses a straightforward, transparent approach to local SEO — built on real experience, genuine local knowledge, and plain-English guidance with no fluff.
ClickSnappy is founded and run by Richard. He helps builders, roofers, landscapers and multi-service trades structure their websites so Google understands what they do, where they work and which pages matter most — the result being more visibility in local search and more enquiries from the right customers.
What makes ClickSnappy different isn’t a proprietary method or a faceless account manager. It’s direct access to the person who does the work — someone who knows Cheshire’s local markets from the inside and brings an unusual background to every SEO audit.
From Airline Pilot to Local SEO
Before ClickSnappy, Richard spent five years as an airline pilot — a career built entirely on precision, structured checklists and absolute attention to detail. Every flight demanded a methodical approach where cutting corners wasn’t an option. He brings exactly that discipline to every website audit.
After aviation, Richard worked in Civil Service records management — organising complex information systems with accuracy and consistency. That work is all about breaking down complicated structures and rebuilding them so they work better. Which, when you think about it, is exactly what good SEO does to a website.
Airline Pilot — 5 Years
Precision, structured checklists, risk assessment and methodical process — applied to every SEO audit. When the detail matters, shortcuts aren’t an option.
Civil Service Records Management
Organising complex information systems clearly and consistently. The same skill that makes a records system work well makes a website structure work well for Google.
Based in Cheshire
Not a distant, outsourced team. Based, living and working in the same communities ClickSnappy serves — genuine local knowledge, not generic SEO applied from afar.
Rooted in Cheshire — Serving Communities From the Inside
Richard is a lifelong Cheshire resident — five years in Northwich and coming up to six in Wilmslow. That means a real understanding of how local customers search, how competitive each area is, and what trades businesses in these communities actually need to stand out online.
Why ClickSnappy Exists
ClickSnappy exists because small trades businesses deserve better than what a lot of SEO offers — vague promises, confusing reports, and account managers who don’t actually do the work. Here’s what ClickSnappy does differently.
You deal directly with Richard
No account managers, no junior staff, no outsourced teams. The person you speak to is the person who does the work.
Plain English — always
No jargon, no confusing reports. Every recommendation is explained clearly so you know exactly what’s being done and why.
No long-term contracts
The audit is a one-off. Implementation is a one-off. Even the Growth Programme runs for just 3 months. You’re never locked in.
Structure before tactics
Most businesses don’t need more SEO tactics — they need a properly structured website. That’s always the starting point.
Locally focused
Every recommendation is built around how customers in your specific Cheshire town actually search — not generic advice that could apply anywhere.
Results that compound
Unlike paid ads that stop working the moment you stop paying, structured SEO builds long-term visibility that grows over time.
How ClickSnappy Can Help Your Business
Three services — each designed for a different level of need. Every engagement starts with understanding exactly what’s holding your website back.
SEO Audit
A full 3-step review — local visibility, website health and customer journey. Plain-English action plan and 60-minute walkthrough included.
Find out about the SEO audit →SEO Implementation
Your priority fixes applied directly to your site — one-off, professionally done, within 1–2 weeks. Works from a ClickSnappy audit or one done elsewhere.
Find out about implementation →3-Month Growth Programme
Done-for-you SEO over 3 months — page optimisation, new location pages and Google Business Profile alignment across your Cheshire service area.
Find out about the Growth Programme →What Clients Say
Here’s what a Cheshire client had to say.
I would definitely recommend ClickSnappy
Richard contacted me with regards to my Google Business page performance. For a reasonable fee he completed an in depth audit. This highlighted areas of concern, and in which order he recommended I implement the adjustments. His professional and timely completion of the audit was impressive.
Darren — Owner, Lockshire Locksmiths, Wilmslow
Ready to Work Together?
Start with a free initial check — a quick look at your website that shows you the single most important thing holding back your local visibility. No jargon, no pressure, no obligation.
Get Your Free Initial Check ✉